uptickk is entering its next chapter with the same TikTok-first focus, team, and leadership — now supported by enterprise-grade capabilities designed to scale what already works.
Jed Rawson, Founder & CEO — September 22, 2026
One of our core values at uptickk is that we move before the market does. We committed to TikTok Shop when most brands still treated it as an experiment, and we’ve never stopped learning the platform ahead of the people we compete with. We’ve put that belief into practice as uptickk has grown into one of the country’s leading social commerce agencies. As commerce continues to evolve, so do we.
Going forward, uptickk will operate as Power Digital’s dedicated TikTok Shop division.
We step into this next phase of our evolution, maintaining the same leadership, team, culture, and TikTok-first mission, now supported by Power’s enterprise-grade data intelligence and measurement capabilities designed to scale what already works.
Intentional evolution
First things first, this is not an integration, nor is it a shift away from who we are. In fact, it’s the opposite.
Over the years, uptickk has chosen to specialize where others generalized. We’ve built deep expertise in creator and affiliate program management, live selling operations, Spark Ads and paid amplification, and the shop and catalog work that turns attention into transactions. We were named one of TikTok’s original beta partner agencies, have worked with more than 100 brands, and today manage two of the top ten TikTok Shops.
Our partnership with Power is confirmation that, when it comes to social commerce, specialization wins. It’s a strategic step forward, rooted in a shared belief that deep expertise is not a limitation but a competitive advantage.
Because our entire focus is TikTok, our team brings mastery of creator sourcing at volume, commission and affiliate structures, content velocity, and the platform changes that decide whether a quarter works. Power complements this with consumer data and audience intelligence, advanced forecasting, and high-velocity testing that strengthen our platform-specific insights.
uptickk’s TikTok Shop authority is now amplified by Power’s enterprise-grade measurement and data intelligence.
Preserving focus while expanding capabilities
Power is built as a collection of deeply specialized divisions, supported by a shared enterprise intelligence layer — data science, experimentation, measurement, and technology — designed to raise the ceiling without diluting focus.
This structure matters because it preserves what has made us an authority in social commerce. Specialization is an asset. With Power, we remain autonomous and deeply platform-specific, while gaining access to an enterprise intelligence layer that amplifies our expertise.
That philosophy mirrors our own belief: specialization should lead, intelligence should support. Power Digital’s role is not to redefine uptickk’s expertise. It’s to extend our impact.
As a result of this partnership, we now have access to advanced, enterprise-level capabilities that strengthen social commerce outcomes across the full lifecycle, including:
- Opportunity mapping that identifies where to spend, where to scale, and where incremental demand is available
- A unified data layer that connects shop performance, affiliate results, paid signals, and attribution into a single source of truth
- Creative evaluated against long-term customer value rather than clicks, which matters more here than anywhere, because on this platform the creative is the media buy
This partnership gives our clients a strategic advantage, because we can apply deeper intelligence to work we’ve always done and bring greater clarity to measurement and more precision to optimization, without losing the speed that social commerce demands.
While uptickk continues to bring deep understanding of TikTok Shop, Power brings advanced measurement, insight grounded in broader consumer demand patterns, and enterprise-level conversion expertise that most competitors simply don’t have.
For brands on TikTok Shop, the value of this partnership shows up before a campaign launches and remains long after a video stops trending. Clearer insight, stronger forecasting, ongoing optimization, and continuous learning loops that improve conversion and turn viral moments into repeatable revenue.
What this means for brands on TikTok Shop
Like everything we do at uptickk, this decision is strategic, intentional, and timely.
Social commerce is at an inflection point. Customers no longer move through a single channel. They move between a brand’s own site, Amazon, and TikTok Shop without registering a distinction, and they expect the experience to hold up across all three.
TikTok Shop feels the measurement gap more acutely than any other channel. It is routinely credited only for the last click that touched it, and almost never for the demand it creates elsewhere. Brands under-invest as a result, not because the channel doesn’t work, but because their measurement can’t see it working.
In this environment, specialization alone isn’t enough. And neither is scale without context. The future of social commerce requires both deep platform expertise and advanced intelligence to support it.
Currently, most brands can’t clearly connect social commerce activity to revenue, and most agencies can’t guide them through that complexity. Our expertise, paired with Power Digital’s enterprise-grade measurement, creates a partnership built for exactly this moment.
Same mission, but with more power
As we considered uptickk’s future, the question was never whether we should grow. The question was how to grow without compromising the principles that have allowed us to deliver results for our clients. We were not looking to be absorbed, consolidated, or diluted. We were looking for one thing: a way to increase our impact without sacrificing our focus.
That’s why we chose Power Digital. They have brought seven agencies in before us, and in each case the team stayed intact and continued to run its own business.
As Jeff Mason, CEO of Power Digital, said when the partnership was announced:
“Consumers don’t think about DTC, Amazon and TikTok Shop as separate channels. They simply shop where and how they want. Brands need a growth partner that can understand that entire journey and connect investment to business outcomes across it. pirawna and uptickk have built exceptional marketplace businesses because they understand these environments at a level few agencies do. Combining that specialization with Power Digital’s growth, data and measurement capabilities is a catalyst for reaching the end-to-end commerce vision we’ve been building toward.”
That perspective reflects how we see this next chapter as well.
Looking ahead to shape the future
Our mission remains the same: turning platform attention into measurable commerce for the brands who trust us. Our role remains the same: helping brands build and scale where culture and commerce occupy the same space. The values that have shaped our agency and our work remain non-negotiable — including the principle we’ve operated on since the beginning: optimize for conversion first, traffic second.
What changes is our ability to do that work with greater confidence and sophistication. Social commerce deserves specialists, and specialists deserve enterprise-grade intelligence. Together with Power Digital, we can deliver on both.
About the Author
Jed Rawson, Founder & CEO
Jed Rawson is CEO of uptickk and pirawna. Under his leadership uptickk became one of TikTok’s original beta partner agencies, has worked with more than 100 brands, and now manages two of the top ten TikTok Shops. He continues as CEO of both agencies under Power Digital, alongside Audrey Espinosa, who remains President of uptickk.
